The reimagination of L.L.Bean’s iconic Freeport, Maine flagship store and campus is underway, with WBRC serving as the Architect and Engineer of Record. The renewed store and campus will emerge with new and enhanced experiences for customers, employees, visitors, and community members.
The project includes a new main entrance off Discovery Park. Inside, a more dynamic flagship store will bring L.L.Bean’s purpose to life, enabling customers to experience the restorative benefits of being outside. The store will be home to a new fishpond and accessible aquarium. With the Cross Laminated Timber (CLT) and Glulam framed addition, L.L.Bean’s new 155,000 square foot store will have a more open retail area to display the brand’s iconic footwear and outdoor gear, as well as a more intuitive customer journey, improved employee spaces, and other amenities designed to create a best-in-class retail experience.
L.L.Bean’s Flagship Store in Freeport is the second-most visited tourist destination in Maine, surpassed only by Acadia National Park. The renovation and addition are designed to highlight the iconic brand and also pay respect to the heritage of Bean family. The company is investing more than $50 million in the renewal. It is a reaffirmation of L.L.Bean’s commitment to its customers, employees, the Town of Freeport, and the people of Maine. The store will stay open 24 hours a day, 365 days a year during construction.