Bealls and Burkes Outlet Stores have been expanding steadily across the U.S. Sun Belt over the past several years; today over 400 of these bargain-lovers’ boutiques serve customers in 16 states, primarily in Florida, Texas, Georgia, Arizona, Tennessee, and North Carolina.
WBRC’s has designed more than 240 Bealls and Burkes renovations and fitouts, most approximately 25,000 SF in store area. Recent brand refresh efforts included new graphics, colors, rack configurations, dressing rooms, cabinetry, fixtures, and point of sale registers, requiring a new prototype plan.
Prototype store development and maintenance requires both consistency and flexibility, as each store location, landlord, and jurisdiction has different requirements, codes, and contractors. The firm has also assisted in the development of a new store prototype, Home Centric, featuring quality home goods at discounted prices. The popularity of this brand launch has resulted in the steady opening of new freestanding Home Centric stores and Bealls/Home Centric combo stores and in Florida, North Carolina, Alabama, and Tennessee.