By offering high-quality clothing at discounted prices, Bealls stores have expanded steadily across the U.S. Sun Belt and beyond. Today over 400 Bealls stores serve customers in 16 states, primarily in Florida, Texas, Georgia, Arizona, Tennessee, and North Carolina.
WBRC has designed more than 300 Bealls renovations and fitouts, most approximately 25,000 SF in store area. Recent brand refresh efforts include new graphics, colors, rack configurations, dressing rooms, cabinetry, fixtures, and point of sale registers, requiring a new prototype plan.
Prototype store development and maintenance requires both consistency and flexibility, as each store location, landlord, and jurisdiction has different requirements, codes, and contractors. WBRC was also part of the development of a new store prototype, Home Centric, and assists in selected projects for the company’s Florida-based line of stores, Bealls Florida.