Home Centric is the latest concept by Bealls Outlet-Burkes Outlet Stores, Inc, which operates more than 200 retail stores across the southern and eastern United States. The Bealls-Burkes team worked with WBRC to develop and launch this new chain of home products stores. The prototypical store, ranging from 15,000 to 20,000 SF, is designed to accommodate a constantly-evolving line of high-quality products from furniture to home decor, offered at up to 70% off retail. The first freestanding Home Centric store opened in Cary, NC, with several stores now open or under development in North Carolina, Tennessee, Alabama, and Florida. In some locations, as in the Bonita Springs location pictured, are Bealls Outlet and Home Centric combo stores, sharing one location.
Prior to Home Centric’s official launch, Bealls Outlet tested the concept within several existing Florida store locations. The resulting Home Centric store brand, including the logo, facade, interior signage, and layout, is designed to harmonize with Bealls Outlets stores. The new brand includes upscale finishes such as stone cash wrap walls and custom flooring. Like Bealls Outlet, Home Centric offers brand name products at significant savings and is focused on the needs of customers in warm-weather states.
In addition to its recent work on Home Centric, WBRC has provided store fitout design services on nearly 250 projects for Bealls Outlet-Burkes Outlet Stores, Inc.
Bealls Inc., founded in 1915, is the family-owned parent company of Bealls Outlet-Burkes Outlet Stores, Inc. Headquartered in Bradenton, Florida and Bealls, Inc. is the largest private employer in Manatee County, Florida, and operates more than 500 stores in 16 states under the names of Bealls, Bealls Outlet, Burkes Outlet, Bunulu, and Home Centric.